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Natural Beauty

Natural Beauty

We’re all familiar with the age-old saying that ‘Mother Nature knows best’ and for centuries she has certainly playecl an important and influential role within our daily beauty regimes.

Yet over the past decade with more focus than ever before on the benefits of adopting a ‘greener’ lifestyle, organic beauty products have flourished.

“Organic skin care has been making waves for some time but is now really gaining momentum,” says Marie- Louise Coster, owner oi All About Mi Beauty Boutique and Training School. “There is more awareness and people are keen to research and learn more about alternatives to the norm.”

natural-beauty-2“Clients these days are more discerning and like to know that products being used on them during treatments and products to purchase to use at home, are free from really harsh chemicals,” adds Shirley Tayior of Beautytrade Limited. “Consumer magazines have promoted ‘free from‘ products for some time now, and have therefore made customers far more ingredient conscious.”

With heightened public interest in the sector, one of main reasons many individuals cite for choosing organic beauty products is the advantages they provide health-wise, both on the inside and the outside.

“We know that tiny percentages of chemicals in products are not harmful in themselves, but the concern is that most individuals use up to ten products per day, including shampoos, conditioners, body washes, skin care etc. all with strong chemicals, all being absorbed by the body in some way,” notes Shirley.

“It is important to remind people how crucial it is to know what they are applying to their skin. Just as people read the labels for the food that they consume. clients should know what the ingredients are in their favourite beauty products,” adds Lydia Sarfati, Fiepéchage CEO and Founder. “Fielaying this message to clients is going to [make] them think twice about the beauty products they purchase. Clients should be encouraged to use products with organic ingredients so that they can feel more safe and comfortable; knowing where what is being applied to their skin came from.”

 

Green goddess

As a result, those salons, Spas and mobile therapists who provide natural treatments and retail products are proving much in-demand. Choosing to introciuce an organic aspect to your beauty business opens up many possibilities, yet before you take the plunge and invest in your new range it’s vitally important to do your research.

So how can you tell if a beauty product is organic? One of the simplest methods is to check whet her the item in question carries an organic certification bOdy logo on its packaging such as the Organic Trust Ireland, The Soil Association (UK), ECOCERT or COSMEBIO.

For a product to be deemed as organic by these certification bodies it must comply with their strict requirements and rigorous tests. Look out for the ECOCERT logo — the Certification Body for Sustainable Development, COSMEBIO — the Professional Association for Ecoiogicai and Organic Cosmetics or COSMetics Organic Standard (COSMOS), which is an initiative by Europe’s leading heatth and beauty standards organisations to harmonise organic standards globally.

“The certification allows us as therapists and consumers to have control of exactly what we put on others and our own skin, and from this, what is absorbed into our systems,” says Dearbhia Brennan, Skincare Consultant and Trainer at Phyts which has achieved COSMEBIO and ECOCERT standards. “That guarantee doesn’t come with many things in life: pesticides on fruit / vegetables, GMOs, horrnones in livestock, petrochemicals in clothing, detergents and many skin, hair and nail products. It’s refreshing and comforting to know that all ingredients are clean, plant derived and work with our skin and bodies to produce the best effect.”

Indeed you may find during search you come across product ranges on the market that call themselves ‘natural’ or ‘organic’, but do not display the logo of a certified body. Some companies still pride themselves on their organic products, but choose not to take the route of becoming organically certified. If this is the case, then is it your responsibility to undertake thorough research.

Fully investigate the brand or company at hand. Take a closer look into their ethical stance and ingredients they use. Also contact the distributor directly for additional resources, further information or with any questions you may have.

Generally, it is said the fewer the ingredients and the more familiar they are to you, the more likely they are to be natural. Products that list endless chemicals names, even those that say they are derived from natural substances, should be checked thoroughly. Botanical ingredients should make up the bulk of the ingredients and should be listed at the start of the ingredients list, with any preservatives listed at the end.

Make sure you are vigilant in terms of those products that call themselves organic, but only contain a small amount of organic product. At present, EU law on organic food does not extend to none food products. Therefore, a company can label or describe a product as organic, even if they only contain tiny amounts of organic ingredients and even if they contain other non-organic ingredients linked to health concerns and prohibited under organic standards.

 

In your nature

Once you’ve chosen your organic range, the next step is to spread the word and market your new offering. You may have reached the decision to only offer natural products and treatments in your salon, and this will inevitably entice those individuals eager to adopt an organic approach to their beauty rituals.

“When I started my business three years ago I made a conscious decision that I was only going to offer face and body treatments using purely organic ranges,” reveals Marie-Louise. “I made this decision for several reasons — going organic gave me a USP that other salons and busineaes within my area didn’t have and allowed me to stand out from the crowd. It also allowed clients to differentiate between myself and my competitors and it opened me up to a whole new audience of people who whole new audience of people who were specifically looking for natural / organic products. ”

But what about encouraging your existing customers to shake things up and try something a little different? You could opt to introduce an organic beauty range alongside your current collections. Although many will be happy to continue with their tried and tested products, we all know that consumers value choice. Presenting them with an alternative option will allow them to experience the benefits of organic beauty products for them selves, many for the very first time.

“Sell the benefits, benefits, benefits!” advises Dearbhla. “Clients want to see the difference on their skin after a treatment or when using home care, and if recommendations are correct, the marketing will be through your knowledge and a very happy, satisfied and youthful looking client!“

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