The salon advantage
The addition of a Permanent Polish system to your salon treatment menu can provide a number of advantages for you and your business.Treatment times are signiﬁcantly reduced when compared to traditional manicure services,allowing you to fit more clients into your day and the one-step and two—step systems enable you to purchase and use less product than the Gel or lacquer alternatives.
“With salons spending less on products, but at the same time doing more treatments per hour,we have witnessed therapists and salons reducing the costs manicures, which is also great news for the client” explains Smart Polish.
The two to three week resilience of the Permanent Polish products may concern you that clients will need fewer repeat appointments than if they had nail lacquer applied. However; with clients conﬁdent that their manicure will wear well over this time, they are likely to keep returning.ln addition, the recommended price for a Permanent Polish treatment is twice that of the basic file and polish. and you may also charge norrinally for removal.
For clients too there are a number of advantages to the Permanent Polish treatments, namely that it provides a more permanent option to at-home nail lacquers or the basic file and polish,without the need for extensions or tips.
“Clients love Gel polish”says Rachel Gribble, Educator For Salon System. “Not only does it look fantastic, it lasts! With no chipping or peeling the result is perfect looking nails for at least two weeks. Added to that. there is no smudging or drying time, and it helps strengthen the nail. enabling clients to grow their own nails.”
A permanent addition
With new advancements being introduced all of the time, the Permanent Polish system looks set to remain a popular choice on the salon menu.
Top tips for their application and removal include “apply polish in thin layers,as thick Gel polishes will be more prone to peeling and lifting” and “soak off for the correct amount of time to ensure the integrity ofthe natural nail”says Tara Oldham, Brand Co-ordinator at alessandro International.
Unsure on how to build a thriving Pern”anent Polish clientele? Ensure that each treatn”ent you give is your best possible service, promote the positive effects ofthe treatment on weak or bitten nails.and explain the benefits of a Permanent or Gel polish over a basic nail lacquer.Your clients will be attracted to the long lasting ﬁnish ofthe polish, being able to leave the salon immediately with a dry manicure and the durable nature of the product enabling them to go longer between treatments.
“Make sure your application is good every time. and removals are done correctly and safely”notes Rachel. “Offer clients a good choice of colours and always keep up to date with the latest colours and trends.It’s also a great idea to offer some nail art and price yourself according to the area you live in.Overall, give your client a lovely, friendly, professional treatment so they’ll want to corve back!”
Permanent Polishes systems are continually evolving explains Kerry Moores,Crystal Nails International Master kducatonwith future ranges designed for”colour blending, into effects such as ombre,and delicate design work”and effects such as Chrome and Magnetics also being introduced. As Frin Adeyemo, Director of Nail Gaga explains, “profitable and easily applied,Gel polish really is a salon service that’s sticking around.”