Keeping up-to-date with the fashion pack can not only be exhausting, but it can also be expensive, especially when it comes to investing in the latest clothing must-haves.
Thankfully, the beauty industry offers something a little more affordable by reteasing seasonal nail colour collections to help your clients recreate the vety best of the catwalk looks.
You see the beauty of investing in a bottle of nail polish is that it really doesn‘t matter if you only choose to wear that colour once. Granted clients will still be seeking longevity and a high-level of product quality for the initial occasion they want to wear it for, but the relatively small oost-per- wear compared to investing in a new pair of Winter boots or this season’s knitted poncho, means that clients are more likely to part with their cash on a frequent basis to keep their talons on-trend.
Meanwhile, a recent release from the NPD Group inc added that tashion brands were ‘driving the market by releasing seasonal collections of trend-setting colours that are highly sought-after by consumers‘: “These colours dictate the colour themes for the season and inﬂuence the trends for the mass market,“ explains June Jensen, Director for the NPD Group Beauty.
June concludes the report by commenting: “Prestige nail brands have raised the bar for trend-led high- fashion nail polish in the last ﬁve years Brands consistently launch innovative colour collections that drive demand. ., whilst other top performing brands are renowned for high proﬁle collaborations with celebrities and movie franchises. The continued growth of this sector demonstrates the importance of nail polish to the prestige beauty market.”With these factors in mind, let’s take a look at some of the key nail trends for Autumn /Winter 2014,..
For the ultimate in laid-back chic, layered sheer pink nails were seen on the models at Helmut Lang, Rodarte and Diane Von Furstenberg, which perfectly complemented the theme of oﬁ-duty ballerinas. Meanwhile, Kate Spade and Carolina Herrera’s models took on a more opaque variation, with barely-there, but perfectly preened nails.
Steel or no steel
Another fashion favourite colour for the new season ahead heraids the return of grey nails. From shiny gun metals as seen on the catwalk of Vera Wang through to the reverse matte manicure of the DKNY models — dark grey nails are ideal for taking clients from the ofﬁce through to evening drinks at the bar.
Going for gold
Although rarely out of the spotlight these days, metallic nails also made an appearance but in subtle shades of golds as seen at Naeem Khan, Dannijo and Mara Hoffman. For clients who want just a hint of metal, why not suggest a more gilded look such as that sported by the models at the Suno show, where natural nails with gold French tips were the order of the day.
Red or dead
The classic red nail also returned to the catwalks for Autumn /Winter 2014 but this year nail techs opted for rich hues of oxblood red such as those seen on the nails of models for Yigal Azrouél and Fiebecca Min koti, whilst even darker shades of burgundy made an appearance at the Nicole Miller and Kenneth Cole shows.
Still enjoying its fashion revival, many nail techs unleashed their creativity with nail art designs including thin graphic burgundy stripes against a pure white backdrop at Parabul Gurung through to sparkly encrusted half-rnooris as seen at Badgley Mischka.